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Value and Cost Metrics: How to Measure Customer Retention, Lifetime Value, and Revenue

Value and Cost Metrics: How to Measure Customer Retention, Lifetime Value, and Revenue

Value and Cost Metrics: How to Measure Customer Retention, Lifetime Value, and RevenueValdi Venter
Published on: 17/08/2026

Learn how to calculate and use Customer Retention Rate, Customer Lifetime Value, and Average Customer Revenue to measure customer value and improve sales performance.

Value and cost metricsCustomer value metricsSales metricsSales performance metricsCustomer Retention RateCustomer retentionCustomer retention strategyCustomer Lifetime ValueCustomer retention metricsCustomer profitabilitySales growthRevenue growthSmall business sales metrics
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Core Revenue and Target Metrics: How to Measure and Improve Sales Performance

Core Revenue and Target Metrics: How to Measure and Improve Sales Performance

Core Revenue and Target Metrics: How to Measure and Improve Sales PerformanceValdi Venter
Published on: 14/08/2026

Learn how to calculate and use quota attainment, sales revenue, average deal size, sales velocity, total customers, and MRR growth to improve your small business sales performance.

Sales metricsSales revenueQuota attainmentAverage deal sizeSales velocityMRR growth rateMonthly recurring revenueSales targetsSales performance measurementSales dashboardSales growthSales managementRevenue growthSmall business sales metricsSales reportingSales target trackingBusiness performance metrics
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